Our Business is Growing Yours
As the business owner, can you afford to get it wrong when hiring for the first time or adding to your small team?
Use these seven core characteristics every time you recruit, and you should make things a little easier.
Anyone you bring into your business, in any capacity (virtual, permanent/PAYE, contractor, freelance), must all of these seven core characteristics:
They’ve got to be passionate. Show passion about what you’re doing, and how you plan to do it.
They need to be enthusiastic about the difference they can make to you.
They need to believe in your abilities to do what you’re doing for your customers.
It is vital to know and appreciate that they may never be as passionate as you. It is your business, after all. However, they still need to buy into your drive and ambition and be excited by what you’re doing.
They need to believe in your products and service offering.
They have got to firmly believe that what you’re offering your customers is providing value for money as well as solving a problem.
You can’t expect to get 100% out of a new team member if they don’t honestly feel your service/product is awesome.
They won’t be like you in every way because if they were, they’d have their own business. However, they have to feel and be capable of sharing in what they’re doing.
Do not mistake this characteristic for needing to find another ‘you’ when you first hire a member of staff or even as you grow.
Your company needs a mix of skills and personalities, not five of you!
The hiring of a mini-me rarely works unless your company is at a size where the two of you do similar things in different revenue generation activities.
If you’re hiring for the first time, this is a fundamental characteristic.
Just because they’re the first person to join your company, it doesn’t mean that they’re going to be a director or senior leader in the future.
There is still a hierarchy, even if it’s nearly flat. It’s your business, after all, even if they’re there to develop cool sales and marketing strategies or transform the customer journey.
Plus, please don’t think that those who are first into your business are going to be the ones who can help you after the first 2-3 years.
Different personalities are needed at different times, and I’ve found those who are excited throughout the start-up phase*, are usually not those who are excited by the mid-growth phase.
* Start-up phase signifies a phase of your business, and once you hire staff, the vibe can feel like a start-up.
Unless you both know what is expected of them in their role, you risk them drifting.
It’s a fool’s game to hire someone without defining precisely what you need them to deliver and by when.
Your new team member needs to have a good understanding of how important it is for you to have them on board and they have a job to do today.
Yes, their role may change, and they may take on more responsibilities such as people management. For now, if they have to clean the toilet and answer the phone (hopefully not at the same time), then that’s what they need to do.
This is one of the most important characteristics of a small but growing team.
Everyone makes a good cup of tea or know how important it is to be able to do so.
Everyone empties the bins.
Everyone does what it takes. This is part of everyone’s role.
Do what it takes to make the business work well and do more for your customers.
Most small companies don’t have a daily cleaner, so it’s everyone’s responsibility to wash up. Test this characteristic as part of your recruitment process. Ask what they feel is one of the most critical aspects of a small team and getting the most out of everyone.
They have to be able to get down and dirty.
Anyone you bring in as your first employee or expanding your team must be able to do just about everything that they need to do to make your life easier.
That’s the key thing with these first few people you bring into your business.
By the tenth person on board, this is not as important, but that first, second, third employee on board needs to be able to roll up their sleeves and do anything.
New team members must have the intention and willingness to be able to do anything it takes.
They’re well aware that regardless of their job title, they will step up and help every single time their assistance is needed, as that is their natural way.
Their natural way is if there’s a 5pm deadline, they’re not a clock watcher. They don’t grab their coat just as the clock ticks over at 4.59.59.
This characteristic can be shown by those who ask ‘how can I help’ or ‘shall I do that for you’?
Your new team member has to be capable of knowing that what they’re doing is so vital to you. Without them there, your business would still be surviving but it may not be growing.
They need to understand their importance and get off on that, that has to excite them.
It’s vital to know that this is not an ego thing. This is an essential characteristic for team members you hire whether you have two staff or 202.
They all need to be aware that they are a significant part of the machine which helps push your business on towards your vision. It doesn’t matter if it’s a receptionist or admin role or a sales director role.
This characteristic is all about knowing within themselves that what they bring to your business is gratefully received. They’re also well aware that the team, the company, and ultimately your customers, are better for it.
Those are the seven essential characteristics that I would say your first employee into your business must have.
It would help if you had a tick against every single one of these seven characteristics.
Indeed, it is safe to say that all ten to twenty of your first employees need to have all seven of these characteristics also.
Life changes slightly once you hit twenty staff or more, as there is a little more wiggle room for personalities.
Once you’ve nailed the characteristics you want in your business, take a look at what not to do when hiring new staff.
Or learn how investing in phone interviews can make a real difference to your recruitment process.
Make sure your job description for the new member of your team is spot on using this easy 9 step process.