Recently 8.6% of all leading media advertising companies have reported an upward revision of their current marketing efforts. Although marketing is a complicated industry, you need the right people to do the job correctly.
Otherwise, your customers will go to other businesses for services and buy from other sellers. That’s why you need a head of marketing to create a robust and relevant content plan.
Recruiting your new head of marketing means looking at the right job boards and asking essential questions during the interview process. But is a head of marketing necessary in business?
Let’s answer this question first.
Is a Head of Marketing Important?
As the world of work continues to change and adapt to the new normal post-covid, it’s crucial that companies invest in key staff members that can help navigate brands through internal changes.
To keep it simple, the head of marketing is responsible for creating content plans, managing writers, and providing marketing tips to the rest of the team.
This role will look different for every brand as people will have other weak points in their marketing strategy.
So, in general, the head of marketing will oversee trends and implement new strategies for reaching sales goals. Plus, they will focus on customer expectations and how to build better brand loyalty.
Without this role, all your efforts will be for nothing when trying to reach out to new customers and increase conversion rates. Above all else, your marketing team needs a leader.
Although you want to pick someone who gets on with your team, it’s equally important to look at qualifications and experience when recruiting your new head of marketing.
How to Spot the Perfect Head of Marketing
Anyone can write on their job profile that they are the best head of marketing, but when hiring a new employee, you need to focus on vital skills and check that candidates tick all the boxes.
Every candidate will have different strengths, but for a head of marketing, you need to watch out for the following:
- Strategic thinking
- Good communication skills
- Analytical skills
- Experience with project management
- Advanced technical skills
If a candidate has all of these qualities, it’s time to think about other aspects of recruiting, such as location and past experience. Once you compare all of these features, you’ll be able to find the perfect candidate.
Where to Find Head of Marketing
After you’ve decided to hire a new head of marketing, you’ll need to start searching for candidates and place advertisements for the job. One of the best business tips is to ask trusted colleagues and friends.
Ideally, you want to pick a candidate that’s trustworthy and recommended by people who know. So, the first stage for finding a head of marketing is to ask around.
You can send emails to other businesses or reach out to previous employees to see if they are interested. Then, if you can’t find someone in your close network, you can start looking online.
Plenty of online platforms are designed to connect employers with high-quality workers and provide safe, secure information databases where you can browse CVs.
This way, you can reach people willing to move location for a job or are already in the area and searching for a new role.
Ask These Questions When Recruiting Your New Head of Marketing
The interview stage of recruiting your new head of marketing is vital when searching for a new employee. You’ll have to ask the right questions if you want to test their skills and knowledge in the field.
Of course, the fundamental questions around their passion for marketing, work experience, and previous jobs are all great ways to get to know a candidate. But you also want to explore more in-depth questions too.
For example, here are some excellent questions to ask candidates during the interview process:
- Why do you think social media is important?
- What do you know about SEO?
- How do you develop a department budget?
- Is there a type of visual marketing that works best?
- Do you think traditional marketing is relevant? Why?
If your company allows it, meeting candidates, face-to-face is a good idea, but an online interview is the same process. You should watch out for body language and how they interact during the conversation.
This will give you an insight into their personality and how they could fit into a team. It’s also worth noting their behaviour after an interview, such as sending a follow-up email or reaching out for feedback.
How to Hire a Relevant Head of Marketing
Recruiting your new head of marketing is about picking someone relevant in the modern marketing world. You need someone up-to-date with marketing strategies and tools.
If you have someone aware of the trends and how they relate to different target audiences, you know you can trust them with your marketing plan and team management.
This is why you should also determine if this position is vital to your existing team or if you have someone who could fill it in the department. To lead a team, you need to be friendly and professional.
So, whether you employ someone via an online platform or through recommendations, you need to ask the right questions and assess their professional backgrounds.
Don’t forget to get to know the candidate and have a relaxed conversation during the interview. This way, you’ll be able to envision working together in a work setting.
Use the Right Recruitment Expert
When recruiting your new head of marketing, you want to find high-quality candidates as quickly as possible without spending hours searching the internet.
Thankfully, that’s where our expertise comes in to help build the connection between you, the employer and your potential new employee.
Click here to learn more about our platform and start your search for a new head of marketing right now.
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So, are you ready to start your hiring process with a difference?
If you still need a hand or two, why not have a chat with the team here at Your People Partners? We love helping your business thrive.