How To Unlock Marketing Success for Your Small Business

How To Unlock Marketing Success for Your Small Business


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Marketing is an integral part of any business, and it is a key factor in achieving success. However, small businesses with limited budgets and staff may find it challenging to invest the time, resources, and effort needed for effective marketing.

In such situations, outsourcing your marketing can be an excellent solution. You will be able to access the expertise and experience of professional marketers without incurring the costs of hiring a full-time marketing team.

You can also hire freelancers or contractors for specific pieces of marketing work. Someone who wants and can do your social media is not the same person who can optimise your GA4 and PPC efforts (and budgets!)

This blog explores the benefits of hiring a marketing agency for your company’s marketing.

The factors to consider when selecting a marketing agency

Choosing the right marketing agency is crucial for small businesses looking to outsource marketing. Consider the following factors when selecting a marketing agency:

  • Access to Professional Expertise: Marketing agencies are composed of marketing professionals with years of experience. They can support you in various areas of your marketing, including digital marketing, social media marketing, content marketing, and SEO. Outsourcing marketing allows you to tap into this pool of professional expertise. You can gain insights into the latest marketing trends and best practices. You will also access tools required to develop and implement effective marketing strategies.
  • Cost-Effective: Outsourcing marketing can significantly lower costs for small businesses. It provides access to professional expertise without the overhead costs of hiring a full-time team.
  • Scalability: Marketing agencies can adjust their services to meet the changing needs of small businesses. They can scale up or down their services based on business goals and budget, ensuring that small businesses have marketing support that matches their needs and can grow with their business.
  • Time-Saving: Marketing is time-consuming, and outsourcing marketing can free up small business owners’ time, allowing them to concentrate on core activities such as running their businesses.
  • Results-driven: Marketing agencies are accountable to you, their client, for the performance of their campaigns and use metrics and data to track campaign performance and make adjustments to improve results. This accountability ensures that you can test and measure what value you are getting in return for your investment.

All of these factors also apply if you’re looking for a freelancer for your LinkedIn adverts or your social media management. You can easily use Fiverr or PeoplePerHour or ask us here at Your People Partners to find brilliant freelancers for one-off and ongoing projects.

What to look for in your new marketing agency

  • Experience and Expertise: Look for a marketing agency with a team of professionals with years of experience in different areas of marketing.
  • Reputation: Check the marketing agency’s reputation for delivering successful campaigns. You can read their testimonials or successes on their website. They’re marketing professionals so they should know exactly how to show you their wins for their clients. You may prefer to review their Google reviews instead!
  • Communication: Ensure the marketing agency has transparent communication channels. You will probably only be able to judge this after a discovery call with them.
  • Services: Look for a marketing agency that offers a wide range of services tailored to small businesses’ specific goals. Are they offering what you need and want right now? Are they trying too hard to upsell their other services that you either don’t need or cannot afford right now?
  • Pricing: Choose a marketing agency with transparent pricing and no hidden fees. If their website doesn’t tell you the types of budgets they work with, can you afford them? Or do you need to have a call with them and receive a proposal to see if they fit your budgetary needs fully?

In conclusion, outsourcing marketing can be an excellent solution for small businesses with limited budgets and resources. Marketing agencies provide various marketing services and offer benefits such as access to professional expertise, cost-effectiveness, scalability, time-saving, and results-driven marketing.

When selecting a marketing agency, consider their experience and expertise, reputation, communication, services, and pricing. If you’re moving from a marketing agency to an in-house marketing team, we’d love to help you. This type of ‘first-time hire for your new in-house marketing team‘ is right up our alley!

For a holistic approach to finding the right marketing team members for your business, contact Your People Partners.

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Helen Sanders Managing Director and Chief People Partner
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