Boost Your Company’s Performance with Proven Recruitment Strategies

Boost Your Company’s Performance with Proven Recruitment Strategies


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The job market has evolved rapidly in the last few years (thanks to Covid!). Virtual or remote recruiting and remote working became more popular after the pandemic. The shift in these working dynamics gives you, the business owner, the unique opportunity to harness global talent. Our team here are based in the UK and South Africa. You can also harness brilliantly talented people’s talents in your team. Use our proven recruitment strategies to hire – and keep – great people in your business.

You may need to switch up your recruitment strategies, though. Lean into the new challenges in terms of adapting your recruitment strategy to this new reality. A well-researched and thought-out plan can help you attract and retain skilled professionals who can contribute to your company’s growth.

Recruitment is not just about filling a vacancy or hiring a candidate who appears to possess the right qualifications on paper. It’s a holistic process that mirrors your company’s culture, values, and long-term goals.

By implementing effective and our proven recruitment strategies, your company can screen applicants, select the best candidates and create a diverse and inclusive work environment that encourages growth and fosters employee engagement. This, in turn, improves your team’s productivity, reduces staff turnover and contributes to the company’s overall success.

Our focus in this article will be to guide you through the various facets of the recruitment process – including best practices in sourcing candidates, creating thorough and accurate job descriptions, incorporating diversity goals, honing your interviewing techniques, and leveraging the power of recruitment technology.

With the right approach, you can ensure your marketing, advertising, creative, finance, operations, HR and admin teams consist of highly skilled, efficient and motivated individuals who are aligned with your company’s goals and values. A successful recruitment strategy starts with dedication, research, and trial and error – but the rewards are ultimately worth the effort. So, let’s dive in and explore how you can enhance your recruitment initiatives to bring the best talent on board.

Sourcing the Right Talent Pool… the Right People

The first step in a successful recruitment strategy is identifying and reaching out to a diverse and skilled talent pool. You could expand your search beyond traditional channels, such as job boards and company websites, to achieve this. Consider exploring niche platforms tailored to your industry specialities. For example, marketing professionals can be found on platforms like The Dots and Behance, while finance and accounting hubs such as eFinancialCareers can help you find suitable candidates for financial roles.

You could even consider freelancers as you start to scale your business. Here at Your People Partners, we’ve made great use of some awesome people on Fiverr, PeoplePerHour and Upwork.

LinkedIn is another invaluable tool for finding potential employees and assessing their professional experience and skill set. Engage with qualified candidates in LinkedIn groups and industry forums, as these platforms enable you to gather insights into the skills and attributes necessary for a given role. Additionally, tapping into your company’s existing employee network can lead to valuable referrals as your team members will likely know competent and trustworthy candidates.

If you’d like us to delve into LinkedIn a little further, you can use our services fully. We invest in LinkedIn, so you don’t have to. This allows us access to secret parts of LinkedIn and their data where we can see exactly who is looking, why and when.

Proven Recruitment Strategies

Crafting the Perfect Job Description and Job Advert

Creating a concise and clear job description is vital, but then you know that! Your job description (JD) reflects your company’s brand and communicates crucial information about the vacant role. A compelling job description should highlight the main responsibilities, necessary qualifications, any specific skills or knowledge, and the potential career development opportunities the role offers.

To attract top talent, provide information on your company’s unique culture, mission and values. This gives candidates insight into what makes your company different from others and allows them to envision a meaningful and satisfying career with your company. Lastly, don’t forget to include information about your company’s diversity and inclusion initiatives and how they extend throughout the company.

Prioritising Diversity and Inclusion

Companies that embrace diversity and inclusion in their teams often benefit from increased innovation, improved performance, and a more positive work environment. To facilitate diversity in your recruitment process, make it a central aspect of your strategy.

Start by reviewing your company’s current diversity goals and assessing any areas that require improvement. Widen your search for candidates by including platforms and groups that cater to underrepresented communities. Ensure that your job descriptions contain inclusive language that neither discriminates nor discourages any potential candidates from applying. It is also essential to ensure a diverse interview panel, as this helps provide a balanced decision-making process and eliminates any unconscious bias when selecting candidates.

Fine-Tuning Your Interviewing Skills

An insightful and well-conducted interview is crucial for identifying the right candidate for the role. Create a structured interview format that includes relevant and thought-provoking questions beyond the basic information in applicants’ CVs. Creating an environment where candidates feel comfortable expressing themselves openly and sharing their ambitions is important.

By the way, did you know that we don’t prioritise CVs as part of our hiring process for our partners. All the companies we suport asre usually founder-led businesses who agree that a CV is not a good indicator of success in my company, your company or anyone else’s.

Consider employing various interview styles, such as behavioural, situational and skills-based questioning, to gain a well-rounded understanding of the candidates’ capabilities as well as their potential fit within your company culture. Additionally, incorporate a discussion of your company’s core values and ask questions that assess the candidates’ alignment with these values.

Leveraging Technology … Use Video in Your Recruitment

Virtual interviews have become increasingly popular and can be a cost-effective and time-saving way to connect with candidates worldwide. Video conferencing tools such as Google Meet, Zoom and Microsoft Teams ensure a seamless online interviewing experience, helping you take advantage of the global talent market.

We’ve been using Google Meet and Zoom since 2016 for all our interviews and client meetings. We are a remote-first team with people in the UK, South Africa, and previously Spain, the US and Poland. We don’t need to be sat in the same room to interview people well for our team or for our recruitment partners.

Setting the Course for Success

Developing and implementing an effective recruitment strategy is essential for long-term business success. By diligently sourcing candidates, crafting compelling job descriptions, prioritising diversity and inclusion, refining your interviewing techniques, and harnessing the power of technology, you can set the foundation for a high-performing team in marketing, advertising, creative, finance, operations, HR, and admin roles.

Remember that recruitment is an ongoing and evolving process, requiring regular re-evaluation and adjustment based on market trends, your company’s needs and successes, and feedback from new hires. Stay committed, and your efforts will be rewarded with the best talent to drive your business forward.

Are you tired of the stress and hassle of recruitment? Look no further than Your People Partners! Our innovative recruitment process is not just about filling open positions; we take a holistic approach by getting to know your business inside out. This way, we can place team members who will help you flourish at any stage of growth. Our goal is to remove the stress and hassle of recruitment by finding the best candidates who are a perfect fit for your business. Don’t waste any more time sifting through unqualified resumes. Contact us today to schedule a consultation, and let’s get started!

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Helen Sanders Managing Director and Chief People Partner
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