6 Innovative Recruitment Techniques That Deliver Results

6 Innovative Recruitment Techniques That Deliver Results


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Recruiting has become a complex and competitive process for companies. With the rise of social media, job boards, and other online platforms, the recruitment landscape has become more diverse and challenging.

To stay ahead of the competition, companies need to adopt innovative recruitment techniques that deliver results.

In this article, we will discuss six innovative recruitment techniques that will help organisations attract top talent and deliver results.

1. Communicate with Candidates through SMS

Communication is key in recruitment. However, traditional communication methods such as emails and phone calls can be time-consuming and ineffective. SMS is a powerful communication tool that recruiters can leverage to inform candidates about the recruitment process. SMS is quick, convenient, and has a high open rate.

Recruiters can use SMS to send reminders, updates and even schedule interviews. SMS is also an effective way to reach out to passive candidates who may need to check their emails more regularly.

2. Conduct Shadow Interviews

Shadow interviews are a powerful recruitment tool that allows candidates to experience the work environment and culture of an organisation. Shadow interviews involve inviting candidates to spend a day or a few hours with the employees in the department they are applying for. This experience gives candidates a firsthand look at the company’s culture, work environment, and expectations.

Shadow interviews also allow candidates to ask questions and interact with the employees they will be working with if they get hired. This recruitment technique has been proven to increase the quality of hires, reduce turnover, and improve employee satisfaction.

3. Produce Employee Testimonial Videos

Employee testimonial videos are a powerful recruitment tool that showcases the company’s culture, work environment, and employee experiences. These videos can be used on the company’s website, social media platforms, and during recruitment events.

Employee testimonials provide a unique perspective on the company that potential candidates may not get from the job description or the website. These videos can help attract top talent and increase employee engagement.

4. Host Virtual and In-Person Hiring Events

Hiring events are an effective way to attract top talent and showcase the company’s culture and work environment. These events can be hosted virtually or in person and can include activities such as panel discussions, presentations, and networking opportunities.

Virtual hiring events are becoming increasingly popular due to the COVID-19 pandemic. They allow companies to reach a wider audience and provide a platform for candidates to interact with recruiters and employees from the comfort of their homes. In-person events, on the other hand, provide a more personal touch and allow candidates to experience the company’s culture firsthand.

5. Include a Chatbot in Your Website’s Career Page

Chatbots are becoming increasingly popular in recruitment. They are AI-based tools that can help automate the recruitment process and provide quick responses to candidates’ queries.

Chatbots can be integrated into the company’s website’s career page and can answer questions related to job openings, the recruitment process, and application status. Chatbots can also be programmed to schedule interviews, collect feedback, and even provide personalised recommendations to candidates based on their skills and experience.

6. Show Your Commitment to Diversity and Inclusion

Diversity and inclusion have become critical factors in recruitment. Companies committed to creating a diverse and inclusive workplace are more likely to attract top talent and improve employee engagement.

To show your commitment to diversity and inclusion, companies can include diversity statements on their website and job descriptions. They can also showcase their diversity initiatives and programs on social media and during recruitment events.

Companies can also partner with diversity and inclusion organisations and participate in events and programs that promote diversity and inclusion.

Final Thoughts

Recruiting is a complex and competitive process that requires innovative techniques to attract top talent. The six recruitment techniques discussed in this article are designed to deliver results and help companies stay ahead of the competition. Companies that adopt these techniques can create a strong employer brand, attract top talent, and improve employee engagement.

Are you seeking a recruitment consultant to help your organisation find the best talent? Don’t hesitate to contact us at Your People Partners! We take a holistic approach to help businesses place the best people in the best positions. Book a call with us today for more information!

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Helen Sanders Managing Director and Chief People Partner
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